Come Find Us
Hours &
Location
54 S. Main St · Harrisonburg, VA · (540) 209-7300
Checking hours…
Come Find Us
54 S. Main St · Harrisonburg, VA · (540) 209-7300
Operating Hours
Follow us on social media for real-time updates on closures, special hours, and pop-up locations.
| Day | Hours | Status |
|---|---|---|
| Monday | 5:00 PM – 8:00 PM | Open |
| Tuesday | 5:00 PM – 8:00 PM | Open |
| Wednesday | Closed | Closed |
| Thursday | 11:00 AM – 8:00 PM | Open |
| Friday | 11:00 AM – 8:00 PM | Open |
| Saturday | 2:00 PM – 8:00 PM | Open |
| Sunday | 2:00 PM – 8:00 PM | Open |
Hours may vary on holidays and during special events. Always check our Facebook or Instagram for the most up-to-date information.
Extended hours and additional pop-up locations during summer months. Follow us on social media for announcements!
We never stop rolling! Branch's serves events year-round. Contact us for winter event bookings and special holiday appearances.
Our Location
54 S. Main Street
Harrisonburg, VA 22801
Follow for real-time location updates
Street parking available on S. Main Street and nearby lots in downtown Harrisonburg.
Live Updates
Branch's is a mobile ice cream truck — we're at our regular downtown location most days, but we also pop up at events across the Shenandoah Valley. Here's how to always know where we are:
We post daily location updates, open/closed announcements, and special flavor drops on Instagram. Turn on notifications to never miss us.
@branchssoftserveetc →Our Facebook page has real-time updates on our location, upcoming events, and any schedule changes. Like our page to stay in the loop.
@branchssoftserveicecream →Not sure if we're open? Give us a call! We'll let you know if we're at our regular spot or out serving an event that day.
(540) 209-7300 →Subscribe to our newsletter for weekly updates on new flavors, pop-up locations, and exclusive subscriber deals delivered straight to your inbox.
Downtown Harrisonburg
Branch's is located at 54 S. Main Street — right in the heart of downtown Harrisonburg, VA. We're steps away from Court Square, local shops, restaurants, and the vibrant downtown scene.
Just minutes from JMU campus — a favorite stop for students and faculty.
Steps from Harrisonburg's historic Court Square and downtown shopping district.
Serving families from across the beautiful Shenandoah Valley region.
We pop up at festivals, fairs, and community events throughout the area.
Come visit us at 54 S. Main St — or book us for your next event!